The Nu Image Race to Base Fundraiser

A fun, challenging navigation race across Norfolk

The challenge involves dropping teams of 3-4 people off at their undisclosed starting point, 12 miles away from our studio location on Thorpe Road.

It’s down to those teams to find their way back to the studio and the first team back wins. Sounds simple? Well, use of any technology*, maps or transport are a big no-no and will find you disqualified from the race.

*Each team will have a live GPS tracker and a security ziplock bag carrying one mobile phone. The phone cannot be viewed or used to help in the challenge, it is purely for emergencies. Should the bag be opened for any reason, this will forfeit a finishing position.

Catch up on the 2026 race here

Catch up on the 2026 race here
Sign up for 2027 here

Sign up for 2027 here

What to expect on the day?

We will be dropping teams off blindly across Norfolk
There will be prizes for 1st, 2nd and 3rd place teams
Enjoy food, drinks, music and celebrations on your return
Buy raffle tickets to win fantastic prizes donated by Norfolk businesses

No phones or smart watches

No maps of any kind

No transport

Who took part in 2026?

Not able to submit a team but want to get involved?

You don’t have to be in the race to get involved, we understand that not everyone will be able to make this work so there are numerous other ways you can be a part of this challenge. Whether it be joining the group of generous businesses who kindly donate prizes for our 1st, 2nd and 3rd place finishers, or for our charity raffle.

If you would like to donate a prize, we would be extremely grateful. Please contact hello@nuimage.co.uk to arrange details. Thank you.

Equally, any donations or sharing of our fundraiser promotion is greatly appreciated as it expands our reach and encourages our chances of more people getting involved.

Have a question?

If you’ve got any questions, by all means reach out and we will be happy to help. We’ve also tried to answer some of the key ones below.

How long does the event last for?

In order to get everyone checked in and dropped off for a 10am start, we ask for all teams to arrive at our studio between 8am-8.30am. Race to Base officially finishes when the last team makes it back to the studio, but depending on different paces and success, our cut off time is 4pm.

How many people per team?

You can have anywhere between 3-4 people per team, however there has to be a minimum of 3 in every team.

What if I don’t have the minimum number of people for a team?

Don’t let this put you off, if you’d love to be in the race but don’t meet the minimum requirements, we can place you with other participants to make up a full team.

What are the rules again?

As a team, navigate your way back to our studio from your drop off location without:

– Any mode of transport
– No technology such as phones or smart watches
– No money
– No maps

Each team has to cross the line all together to qualify for a finishing place, and without opening their ziplock bag holding their emergency phone and tracking device.

I’ve registered my interest, what should I expect next?

Once we open our official waitlist, we’ll be in touch with the first welcome email to check you’re still interested and kickstart the entry process if you are.