The Results Katie from MDiG had a similar positive response from her friends and associates too, “I have received LOADS of feedback from customers, my team, friends & family. It was a breath of fresh air to have an insight into what I face. Unfortunately, the industry still has a long way to go when it comes to being more transparent and open to changes. But for me, just because I’m a woman, who takes pride in her appearance shouldn’t mean I can’t do the job in hand.” Katie also gave us some insight as to why she wanted to get involved with the social campaign;
“I think it’s important to raise awareness that not all jobs are “blue” jobs. My role is varied, and no day is the same. My role varies from cold calling, arranging hire and sales, to going onsite with my PPE and my tool kit to deinstall kits that have been off hired. I do think if you have a can-do attitude and show willing the industry is very rewarding to work in, which is why when Rockthorn asked me to take part I jumped at the opportunity”
The finished campaign was posted across Rockthorn’s social channels (go take a look!) and grabbed plenty of attention in the industry and beyond, raising awareness around the initial cause and by way of digital PR, has led to some great working opportunities for Rockthorn and those involved too. For us it was a true pleasure to be able to be a part of voicing such an important message, alongside such a forward thinking team.
