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East Anglian Site Engineering

1,353% increase in construction relevant LinkedIn engagement

  • +585% Follower increase year-on-year
  • +810% Avg. impressions year-on-year
  • +388% Avg. page views year-on-year

Services

Completed Date

With a genuine enthusiasm for all things involving the technical, supervisory and organisational elements of a construction project, East Anglian Site Engineering aka EASE, are pioneers for their industry. Hellbent on changing the way we approach planning and execution, changing the game by undertaking full responsibility and liability of projects, and passionate advocates for getting more young people and individuals from overseas into work in the UK.

The Goal

Back in February 2023, Rob, Director of EASE, was determined to ensure that the company was coming up in the right conversations, shouting about the projects they’re working on, nurturing existing partnerships, educating audiences on the job opportunities available in the construction world, and generally getting their name out there more.

Having already built their website back in September 2021 and seeing the uptake from that, we knew that we could take the growth we’d seen even further with the right channels.
What We Did

Growing a following with purpose

Over time, we built up a LinkedIn following by inviting industry-relevant connections and utilising Rob’s existing personal account to direct people to the E.A.S.E account. We opted to post about what people in the site engineering and construction industry want to see – user-generated content, apprenticeships, case studies, and informative articles.

To post informative articles that were sector-specific, we needed actual written content in the first place, so we decided to write a few blog posts for the EASE site for the purpose of sharing. Using this content in the first two quarters of EASE’s social package resulted in an immediate uptick in followers and engagement. The account went from 0 followers to 200, and some of their LinkedIn articles even started appearing in SERP pages on Google thanks to the engagement they earned.

What We Did

Our oak sapling was growing

With a little more concentrated TLC, we knew we could get it reaching skyward.

Seeing how well the posts were doing on LinkedIn and Google, and for the website’s SEO, too, we realised that a digital marketing package was the next natural step for EASE and an excellent way to bolster our social efforts. This way, Alex and the digital exec could work together to strengthen the social strategy and LinkedIn growth. This kind of collaboration of execs creates a special kind of harmony, with each service leveraging organic growth you can really see across the board.

Rob was totally on board, savvy to the benefits this could bring his business, so we got a digital package for him underway with exec Mia and content writer Lauren raring to go. The digital marketing package included the usual services we offer, such as SEO strategising, onsite and offsite SEO, and conversion optimising, but also included hours for Lauren to write at least one new blog post a month for Alex to work with.

What We Did

Building engagement through relevant content

This fresh content was just what the LinkedIn account needed to grow, as it gave Alex more content to share as LinkedIn articles, engaging the growing audience further with relevant topics they were interested in seeing. Sharing these informative articles alongside other content LinkedIn users wanted to see, such as archaeological digs, famous ongoing projects and eco work, enabled us to steadily build an engaged following. LinkedIn users are real people with genuine interests, so delivering them content that strikes a chord with what they’re looking for and what will catch their attention is super essential.

Social media management is all about consistency, which Alex and Lauren worked hard to maintain by posting relevant, authoritative and regular content on LinkedIn and the EASE site. By tracking what worked best, we were able to create a steadfast strategy that boosted EASE’s digital performance to new heights.
The Results

Boosting digital performance through strategy

Once EASE joined us for digital work and Alex had more to work with, we saw a huge change in social media impressions. With more content to share and more time to do our thing, followers have jumped from 0 to over 1000 since Feb 2023, and monthly impressions have grown on average by 810%. Pretty good, if we do say so ourselves.

Rob and the EASE team are very happy with the continuous success and growth of LinkedIn. With their name reaching further than ever before, they’re becoming busier and seeing more relevant interest in their services, showing us that we’ve achieved the goal we set out to do, and some.

The immediate success of their social management package led to Rob picking up a digital marketing package with us, and when he saw the traction that brought he followed by adding extra hours to move things even further. We’ve also enjoyed designing physical fliers for in-person EASE events, too.

The Results

Engaging audiences & driving growth

The relationship with Rob has gone from strength to strength, the trust we’ve built together helping boost our collaborative efforts. At Nu Image, we thrive on this kind of partnership; when people trust in us and listen to our advice, we’re able to deliver the absolute best results.

We’re stoked that the company’s growth from social media and digital marketing has had a direct impact on business – Rob is hiring frequently to expand his team and now adding to his vehicle fleet. Truly, we couldn’t be happier for him and the EASE team. This case study is the perfect example of what a well-executed social media marketing strategy and a solid client and exec bond can do for you and your business.

If you enjoyed exploring this portfolio, we’d be delighted for you to share it with others. And if you’d like to see how we can deliver similar results for your business or project, please don’t hesitate to get in touch, we’d love to discuss what we could create together.

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