Increasing Dr Stump’s chances of being found in Google by 400%

A website designed to educate and reassure

We structured the website so both domestic and commercial users could find what they needed quickly and without fuss. A clear navigation, sensible page layouts and telling the user what they need to know. Just good user experience (UX) doing exactly what it should.

To make it even easier for people to take the next step, we integrated a WhatsApp API. Matt was already referring customers to this platform to share more information about the project and the response was really positive, therefore, we aimed to cut a step out of the journey by guiding users to this route themselves. This way, customers can provide more of the helpful information needed upfront and receive a much quicker response back. It reinforced Dr Stump’s reputation for being approachable, with clear, no-strings-attached quotes from the outset.

And because proof always beats promises, we did just that by placing accreditations and qualifications that place Dr Stump leagues ahead of competitors in key places such as the header and footer. Expertise you can trace back to the roots.

Copy that breaks down the jargon

When it came to copy, we knew that down-to-earth, no frills content would have the most impact. To achieve this, it was key to make the technical side of tree care feel accessible. That meant breaking down the jargon and clearly showing why Dr Stump’s expertise matters.

We focused on the things customers care about. Why tree surgery is important, what precautions homeowners can take to protect their trees, and the value and peace of mind that comes with investing in a qualified, fully insured tree surgeon.

As fully qualified arborists, Matt and his team offer a wider range of services than many operators in the area, so we wanted to get this across. The site positions Dr Stump as specialists in stump grinding, bamboo removal and emergency tree work with dedicated landing pages for each service. Each page includes clear, in depth content that pre-empts the questions that customers are likely to ask.

Staying ahead of the curve with a digital strategy

We’ve always stood by the fact that a digital strategy needs to be proactive, not reactive, to deliver real growth. That long-term approach has helped Dr Stump’s online visibility reach 81% over the past year. By keeping an eye on some big curveballs in 2025, we’ve been able to counteract some major shifts in the search landscape, including:

• Increasing click-through-rate (CTR) by 50%, despite AI Overviews (AIOs) shrinking clicks for many websites.
• Boosting impressions for ‘tree surgeons near me’ by 395% through a focused local SEO strategy.
• Building AI visibility with consistent, professional and helpful blog content that positions Dr Stump as an authoritative figure to discuss relevant matters in their industry.

Alongside organic growth, PPC has played a key role in competing in an aggressive market. In the first year of running ads, PPC conversions were up 74% and the company was seeing record financial months. Steady growth has continued with the ads since 2021, helping to aid other channels by being the first touchpoint for some users. A carefully managed paid search strategy has helped Dr Stump maintain a strong presence across both organic and paid listings, securing the lion’s share of visibility at the exact moments customers are searching.

The result is a search presence that doesn’t just survive algorithm changes, but benefits from them. Dr Stump is easier to find, easier to trust, and better positioned for long-term growth in an increasingly competitive digital landscape.