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Clapham & Collinge

Doubling Clapham & Collinge’s Website Conversion Rate

  • +192% Conversion rate

Services

Completed Date

As a leading law firm in Norfolk, and with 2025 marking their 70th anniversary, it was only right that Clapham & Collinge were looking to refresh their website. One that not only reflected decades of expertise but also brought them confidently into the modern digital space, cementing their place in the legal industry for the next 70 years and beyond.

The Goal

When Practice Director and Head of IT at Clapham & Collinge, Jamie, reached out to ask if we were up for the challenge, we jumped at the chance. We’re constantly blown away by the incredible businesses we get to work with in Norfolk, and Clapham & Collinge were no exception. It’s always such a privilege to get to work with a legacy brand that continues to evolve.

With three branches across Norfolk, a large team, and a finely tuned service offering, it’s only fair that the website hadn’t been a top priority, but crucially, it had reached a point where it no longer did to the work they do or the reputation they’ve built justice. Jamie had a very clear goal, to modernise the website and align it with a digital marketing strategy that would scale their reach and help more people access the legal support they need. Music to our ears.
Emily and Ellie with Clapham & Collinge Director Jamie at their 70th anniversary
What We Did

Mobile-first design for a mobile-first audience

With 70.52% of their website traffic coming from mobile users, this was non-negotiable. We prioritised fast loading times, digestible content and sophisticated responsiveness on different screen sizes and browsers.

What We Did

Making their distinctive brand work harder

Clapham & Collinge have an instantly recognisable colour palette, so we kept the core identity but made some key decisions to help it work harder. For example, we used their signature deep purple exclusively for calls to action (also known as CTAs, these are the touch points on your website that you want a user to interact with e.g. they could obtain more information with a video play button or start the enquiry process by submitting a contact form). While the sage green was used sparingly to guide the eye to key content and provide contrast without distraction.

What We Did

Smart user experience

With over 60 solicitors across 3 branches, each with different areas of expertise, it was essential we connected people with the right person, fast. A big piece of work was to crosslink the database so that the relevant specialists pulled through and featured on the right service pages, whether you’re buying a house or drafting a will.

What We Did

Making sense of a lot of services

Seriously, Clapham & Collinge are handy people to know. Whether you’re buying or selling a property, navigating a divorce, writing and storing a will, or managing workplace disputes, they’ve got you covered. And, this list only scrapes the surface of where they can help support you. With so many services available, it was especially important to cut to the chase. We restructured the site to be more user and search friendly, so users can quickly find what they need without getting lost.

From day one we have had an excellent experience with Nu Image. From initially meeting Ian, to then liaising with Ben, Rebecca, Phoebe and Ellie, everybody has been a pleasure to deal with. Lovely team of people and they all did a fantastic job with our new website, we are extremely pleased and look forward to continuing our SEO and PPC journey with Nu Image.

Jamie Pearson
Practice Director and Head of IT at Clapham & Collinge
Comparison of Clapham & Collinge site before and after on mobile
The Results

So, how is it going?

Since launch, the website’s conversion rate has increased from 6.5% to 19%, a 192% uplift. Combined with our digital marketing strategy, the team are now reaching more people than ever before with a website that truly reflects the quality behind their service.

Next for these guys, we’ll continue building towards getting them recognised as the number one solicitor in Norfolk, together. Helping even more people through expert advice, care, and compassion.

If you enjoyed exploring this portfolio, we’d be delighted for you to share it with others. And if you’d like to see how we can deliver similar results for your business or project, please don’t hesitate to get in touch, we’d love to discuss what we could create together.

Ben pointing at the camera

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