Aleks Jewellers

Increasing Local Engagements for Family Jewellers

Services

Completed Date

August 2023

When Richard first came to meet us, we knew from the off that his products would never be a hard sell. That’s because he heads up independent jewellers Aleks, purveyors of fine jewels and precious metals, based in the heart of Norwich.

The Goal

Richard and his team specialise in engagement and wedding rings, and whilst he did require an ecommerce site, their focus is on becoming your trusted family jewellers.

They love to assist their customers through the generations, helping them to celebrate milestones and events with the perfect piece of jewellery, repairing and revitalising family treasures and remodelling heirlooms to suit their new wearer.

To lift their existing brand into a new generation, with an eCommerce website to fully showcase their offering of modern, bespoke and antique jewellery. But, whilst selling online is viable for Aleks, it is not the main focus.

As a customer first team, our strategy needed to support encouraging local residents to visit Aleks, to purchase their celebratory jewellery. Building lasting relationships is at the centre of their business model, and couldn’t be overlooked. It is also paramount when buying a high ticket and important item, such as a wedding band or engagement ring that you have an opportunity to try before you buy, right?

What We Did

Website

We set to carefully crafting a new website, to tell the story of this business, and allow purchases to be made easily online. We refreshed their branding and created a site that signals authenticity and trust, whilst still encouraging web visitors to get in touch in person, to experience being able to try pieces on in store should they prefer.

The new site was a big jump forward in terms of functionality and styling for the team, but more importantly than how a site looks (don’t tell our designers we said that) is how it performs.

What We Did

SEO & Digital PR

We didn’t wait to make a start on our digital marketing strategy, with Molly setting to work in the background whilst the site was in its “build-ginnings” (sorry that’s terrible).

A little SEO fact for you; If you have an existing domain, there is actually a fair amount of work you can do in advance of a new site launch, in order to strengthen your online profile.

In the case of Aleks, their domain already carried some strength thanks to the length of time it had been active, and the great reputation they have built over the years, but our digital audit still revealed some quick wins we wanted to action immediately.

Molly carried out a carefully planned digital PR strategy, including content creation and outreach. She also paid close attention throughout the web build, working alongside Richard and his team to fully understand the way their business works, suggesting changes that would support both their employees and customers to get the most from their online experience.

Molly also created all of the website copy, ready for the new site, which allowed us to ensure it was beautifully on brand, and SEO friendly too.

What We Did

Social media

We also handed some of the strategy over to our in-house social extraordinaire Alex (not to be confused with Aleks!), with the view to begin building up local awareness via social media, once again prior to the website being launched.

Their social presence wasn’t offering a true reflection of their brand. With help from our designers, Alex has transformed their feed with eye-catching graphics to elevate their branding and direct messaging that offers their customers a connection to their services, and now a direct route through to their sparkly new site.

The Results

So far so good. The website has launched and our targeted keywords are rocketing, meaning when you search locally for terms such as “Independent Jewellers Norwich” you will find Aleks sitting in the number one spot in Google.

Richard has seen sales come through the website already, their social community has increased and just as we hoped the team have had new customers come through the door having seen their online marketing. Bosh.

Its hard to really put in words how amazing the team at Nu Image have been. Building a website, Social Media and Digital Marketing all felt very daunting when we were looking for a company to support us. However, from the very first call with Nu Image its been a breeze. In summary, I would 100% recommend Nu Image. Thank you guys!
Adrian Phillips, Owner of Aleks Jewellers