Hostberry is a holiday rental management agency, driven to help holiday homeowners maximise their profits and time. Being a fairly new business model, Hostberry were on the search for a brand identity that reflected them perfectly.
Brand identity & character design
Starting with the brand identity, we developed three initial logo concepts and supporting brand assets for Hostberry, which were then developed into the finished article. A personable berry character gives distinction to a minimalistic, contemporary design and a charming illustrated persona. The Hostberry character was designed to add fun and personality to the website, social platforms and printed materials.
For the website, the goal was to create a platform that is user-friendly on all devices while being well optimised for search. The AirBNB market is fast growing, and therefore so is the requirement for all in one property and booking management. The main goal for the website is target these property owners at the key, opportune moment, when they are looking for it. Opting for a ‘fuss-free’ design, users are guided through the site with clear calls to action, while subtle animations and multi-layer graphics add to the quality feel.
The site was an absolute pleasure to work, as were Hostberry, and we are proud of the net result. Why don’t you check out the new website for yourself? It’s berry exciting!
Don't know where to start?
Creating a new brand is as easy as pie! We would love the opportunity to bring your ideas to life.