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Are you considering your marketing options? It can be tough call deciding whether to employ a marketing team in house or to outsource your marketing. It’s no secret that as a full service agency ourselves, we would vote for outsourcing your marketing every time.
It’s a question that we are often asked when we first meet new clients, “what’s the point of using an agency when I have someone in house that can handle the SEO, design and marketing at a fraction of the cost.”
Well as you asked…
More experience, more scope
Providing you find the right candidate to fill your in house marketing position, they should have a wealth of knowledge about your industry and your competitors. That’s great. What an outsourced team brings to the mix is a variety of different skill sets, with experience in your industry and many others. This prevents tunnel vision when it comes to marketing, and gives them the experience of marketing plans that have worked for other industries which will cross over into yours. Bringing you something fresh and different, with a proven track record that will set you apart from your competitors. You and your staff provide the industry knowledge and your outsourced agency bring the rest to get your business noticed.
You are not stuck with your agency. It is not difficult to choose another, so they should never become complacent. They will work to your budgets and timescales, in order to have a happy customer at the end of it. As creatives, they are likely to be as passionate about their campaigns as you are about your business, and will love to see you and their advert or marketing campaign succeed. Far from the doldrums of working a 9-5 the variety they experience in their working day will keep the fire in their bellies…giving you the best concepts to choose from, every time.
Time to focus
It happens only too often, due to staff shortages or busy periods your employees don’t always end up carrying out the tasks they were employed to. Whether its covering another colleague or taking minutes, employed marketing executives aren’t always given the time they need to put their full focus into marketing your business, delivering SEO tactics or networking. A leading SEO agency will continually revisit your stats, offer regular clear reporting and tangible results. They will form a marketing strategy for your business and stick to it. If for any reason they don’t see the result they were expecting straight away, they have the time to take stock, get creative and use their knowledge to get you back on track – before you even notice a downturn.
It’s cost effective
It may seem on paper that the employment of a member of staff is a cheaper option than utilising an agency and if you choose a junior with little experience, it may well be the case short-term. However if you are looking to employ a member of staff with the same calibre of skills you find in an well established and professional agency, you will be hard pushed to find someone that can be bought for a song. An agency only charges you for the actual work carried out and their fee includes their software overheads and the purchase of fonts, that you would otherwise have to invest in separately. As a business owner you will know that employment comes with its own set of costs too, such as initial recruitment, national insurance, pension and sick pay to name a few. In addition an agency is always on hand and a good one will be there for you whenever you need them, without annual leave of absence being a factor.
They put you out there
Agencies shout about their clients form the rooftops. Whether it’s from a blog on their own website or in a conversation at a networking event, if an agency values you as a client (as they should) they will spread the word on your behalf. Not only that but they are usually only too happy to put you in touch with their other clients should they spot a potential collaboration.
Wide range of skill sets
A full service digital agency will offer you the complete package of developers, designers, copywriters, marketing executives and SEO experts all in one place. No one person can be an expert across all areas of offline and online marketing unless they have eight arms (and as many heads). To make it successful you need a team which quickly becomes expensive and by outsourcing your design, development and SEO work you can find these skills all under one roof.
With you not against you
If you already have a member of staff in house that can manage some of your marketing or you want to keep your hand in with the direction your marketing takes, that’s great. A professional agency will help with as little or as much as you need. They will liaise with your existing staff, advise them on how to get the best from your social media and support them to drive your business forward.
Staying ahead of the game
If your target is to be the best in your industry, you need to have an understanding of the ever changing market that is SEO and online marketing. A well appointed SEO agency will be only too aware of Google’s latest changes to its algorithms. Amendments to Googles rules could see your rankings plummet if you don’t make the right changes, fast. An agency worth its salt will keep its staff up to date with any new updates. As for graphic designers and developers, if they are working within an inspirational and creative agency, they will have the desire to research latest trends and have time allowed to them to be innovative. When it comes to your work, they can develop concepts that hit the mark promptly or transform your initial ideas into an effective campaign that works for your business.
Ultimately, if you have the ambition to make your business a success the right agency will feed your passion and help you achieve the best results possible.
If you are considering trusting an agency with the digital marketing for your business, talk to us, we’d love to help.