Mark2 are an exciting new manufacturer of electric mountain bikes. They feature a discreetly mounted battery under the frame and a motor concealed in the hub, offering a rugged mountain bike with a hidden power unit. We were asked to create the brand identity, literature and bike graphics ready for its launch. Naturally, this led to many exciting discussions and the creation of concepts to support the launch of this new breed of mountain bike.
The chosen logo design features a lightning bolt as part of the ‘M’ to hint towards its electronic capabilities. As well as embodying the qualities of the bike, this design also lends itself to being applied in various promotional and marketing materials with ease.
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