Website concept Usability Iconic

Website concept Usability Iconic

Lotus are one of the great names of Norfolk. In the early years of Formula One they celebrated huge amounts of success through the vision and innovation of their founder, Colin Chapman. Probably the most iconic car of all was the Lotus 49, which first hit the tracks in 1967 in the hands of Jim Clark and Graham Hill, achieving instant success.

To celebrate it’s 50th Anniversary we decided to create a website concept for Classic Team Lotus – the Heritage Department that still operates these legendary cars, run by the son of Colin, Clive Chapman.

Combining archive footage with clean product pages, our team worked to create a look that captured the heritage of Lotus whilst at the same time providing all of the usability that users expect from new websites.

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