When you are Britain’s longest running boat builder, and offer a hugely diverse range of services, communicating it all to both the general public and other commercial enterprises can be tricky work. They felt there was a lack of distinction between the departments, so we set about creating a uniform branding, which could be easily distinguished at a glance, while retaining the traditional logo found on the side of their boats. The Broom Marine Group branding was our answer. The classic blue background and chromed logo remained, but with new stylised colour coded flashes for each department. It has improved the navigation on all of their websites and has increased their presence at shows.
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